OAM, short for OF A MUSE, is a contemporary jewellery brand that blends cutting-edge technology with timeless craftsmanship.

Founded in 2024 by Murad El Zagal—an architect, designer, and cultural strategist—OAM emerged from a passion for minimal, distinctive, and environmentally conscious jewellery. Each piece is a reflection of modern design and engineering, crafted for those with a refined, understated sense of style.

OAM’s philosophy is rooted in conscious consumption, challenging the fast-paced world of fashion by creating jewellery that’s built to last. The brand draws on a gender-nuetral aesthetic, embracing clean, architectural lines that transcend trends, offering pieces that are not just worn, but cherished.

OAM is committed to creating jewellery that stands the test of time—both in style and in durability. Every design is the result of a rigorous process of prototyping and testing to ensure an optimal balance of functionality, fit, and aesthetics. We view jewellery not only as a cultural and aesthetic object, but also as a functional one. True luxury lies in this attention to detail.

OAM’s dedication to craftsmanship is inseparable from its commitment to ethical and sustainable practices. Every element, from the materials used to the packaging, is selected with purpose and intention. Our jewellery is crafted from recycled precious metals, sourced from suppliers and manufacturers certified by the Responsible Jewellery Council (RJC), and every disposable component in our packaging is made from recycled and compostable materials.

OAM celebrates the meeting of traditional craftsmanship with the technologies of the future. We are continuously exploring advances in design and manufacturing, marrying the precision of digital tools with the artisanal techniques that have stood the test of time. Our commitment to research and development ensures that every piece not only reflects the past but pushes the boundaries of what’s possible.